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You’re Different, Right? Two Ways to Act Like It.
[Cache #216] By Andris Pone – President, Coin Branding – Go Jays Go. Also, it’s important to articulate a strong set of values for your personal brand. Except that writing them down is not enough....
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Bleeding Black
[Cache #219] By Andris Pone – President, Coin Branding – The Montreal Canadiens are off to an eye-popping start – one of the best in NHL history. Having won 13 of their first 17 games, they are on...
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Do You Really Think You’re Any Different?
[Cache - #114] Each and every one of us believes that in some meaningful way, we are different from other people. And it is our belief that sharing our unique qualities can make a meaningful...
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Four Seasons, Singular Rule
[Cache - #122] When everyone wants to be you, you know you’ve achieved something very special. Such is the case with Four Seasons Hotels and Resorts, one of only two companies I hear clients say they...
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Introducing Oaken Financial
[Cache - #139] First a fruit, as in Tangerine, was introduced three weeks ago as the new name for ING Direct. And now a tree – or rather, something oak-like – as in Oaken, the name for the new...
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Can Your Brand Flourish This Winter?
THE 5th OF 6 IN AN EXCLUSIVE, BI-WEEKLY BLOG SERIES FOR INSURANCE ADVISORS By Andris Pone andris@coinbranding.com Andris presented on the topic of branding at Sun Life’s Practice Development and...
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We Can Be Like Mandela
[Cache - #140] – “There is no passion to be found in playing small – in settling for a life that is less than the one you are capable of living.” Nelson Mandela This quote is just one of seven that the...
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You Can Rap or You Can Rock: Your Choice
[Cache - #141] Have a look at these six pictures, which I took this morning in the space of five minutes, and then scroll down: As you can see, all of these people are rappers. Either that or...
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You Can Rap or You Can Rock: Your Choice
[INSURANCE ADVISOR EDITION: THE 6th OF 6 IN AN EXCLUSIVE, BI-WEEKLY BLOG SERIES] By Andris Pone andris@coinbranding.com Andris presented on the topic of branding at Sun Life’s Practice Development and...
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Trump Proves Women Have a Brand Problem
[Cache #251] By Andris Pone – President, Coin Branding – What are the top branding lessons and implications to be digested from Donald Trump’s victory in the US presidential election? 1.Branding is...
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